Today we’re back with the fifth installment of our series on how to earn up to 18% more money when selling your home. This time, we’ll be discussing the part that can make the difference between getting extra money in your pocket or none at all: negotiation.
Negotiating is as much an art as it is a science. The art comes from my 30 years of studying and dealing with homes and prices, but there are specific steps to follow in order to get the most for your home. We’ve seen clients earn up to 18% more than what they originally thought they would, thanks to negotiation tactics and the strategies we covered in previous videos.
One of the best ways to get top dollar for your home is to price it to sell. Doing this from the outset gives you the power in any negotiations you have with buyers. When your home is priced well, you’re likely to see multiple offers, which gives you the luxury of negotiating prices further. Even if you don’t experience these situations, buyers will still be concerned that someone else will come along to seize the opportunity you’re providing. Because they don’t want to lose out on a great deal, they’ll be more willing to meet your needs.
Starting your home at the correct price gives you the ability to choose when you want to close, what you’ll pay in closing costs, and what you’ll eventually sell your home for.
If you have any questions about negotiation, want to buy or sell your home, or need any information, feel free to call us. We look forward to hearing from you.
Today, we’re back with the fourth installment of our series on how to earn up to 18% more money when selling your home. This time, we’ll be discussing the part that really helps our sellers get more out of their home: marketing.
We market our homes on three levels: internationally, nationally, and locally. Because of our contacts, we’ve been referred to people who are new to the area and looking for local expertise. We see our listings on real estate websites that are focused on the international market.
We also belong to strong national networks and see a few referrals each month. These referrals come from other agents who send us business from another part of the country. Our marketing department does a great job making sure our listings are seen on a national scale. Our relocation department sold over 530 homes last year.
On a local scale, we simply apply our many years of experience and build interest the old-fashioned way. This means hours spent on the phone, connecting with potential buyers and sellers.
The connections we’ve developed help us market our homes to people anywhere in the world and ensure that many potential buyers will get the chance to see your home.
If you have any questions about our marketing, want to buy or sell your home, or need any information, feel free to call us. We look forward to hearing from you.
Next time, we’ll be covering negotiation on a home.
We’re back today with the third installment of our five-part series on how to earn up to 18% more money when selling your home. This time, we’ll be discussing the part that really helps our sellers get more out of their home: pricing.
When finding that perfect price, you need to make sure you’re getting pricing advice from someone with integrity and knowledge about the market. Some agents have a tendency to only tell you what you want to hear, so it’s important to have the information and guidance needed to make an informed decision.
By simply pricing a home strategically, we can get a seller can get at least 10% more for their home. We look at where homes are selling and price ours slightly less than those on the market, but slightly more than ones that have sold. Recently, we were able to get a seller $20,000 more than what their previous Realtors thought the home was worth. Market knowledge is an invaluable tool.
It’s just as important that your Realtor has the integrity we talked about. Otherwise, you may be tempted to go with someone who can sell your home quickly but for much less. You want to go with the agent who both understands the market and isn’t just trying to get hired by telling you what you want to hear.
If you have any questions about pricing your home strategically, want to buy or sell your home, or need any information, feel free to call us. We look forward to hearing from you.
Next time, we’ll be covering how to market your home.
Today, we’re back with the second installment of our series on how to earn up to 18% more money when selling your home. This time, we’ll be discussing your property’s presentation.
There are three key tasks our team takes on to make sure our clients’ homes look their best on the market:
1. Staging. Homes that are staged sell much faster and for between 2% to 3% more money than those that aren’t.
2. Taking professional photos.In conjunction with other media, like videos, photos generally act as a buyer’s first impression of your property. Great photos lead to higher levels of exposure and, ultimately, higher levels of success.
3. Giving your home online exposure. The value of boosting a listing through the internet cannot be overstated. In this day and age, social media and other online platforms are ideal places to advertise a listing.
If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.
I’ve put a lot of energy into studying home prices over the last 30 years. Now, thanks to those decades of experience, I’ve developed a strategy to help my clients earn up to 18% more when selling their home than they ordinarily would.
There are five main tips that go into this strategy, and today we’ll be looking at the first two of them. We’ll be covering the rest in future installments, so be sure to keep an eye out for those updates.
For now, let’s discuss the first of our five tips, which is to prepare your home before you sell.
Sellers can earn between 5% to 7% more for their home by following just this one tip. With that in mind, though, you may be wondering what kind of preparations are involved in getting a home ready for the market.
This is where our team’s “upgrade analysis” comes into play. When you work with us to sell your home, we will guide you toward the improvements that we believe will bring you the highest return on your investment.
Once you have the first step out of the way, you can move on to the second, which is to order an inspection up front.
After you get an offer on your home, 80% of the negotiating power is transferred into the buyer’s hands. By ordering a home inspection before accepting an offer, you’ll be able to retain greater control once it comes time to negotiate. Ordering an inspection before listing your home will give you the chance to identify and resolve issues on your own time and your own terms.
If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.
You put your house on the market, but you don’t have any offers. What do you do now?
First,take a step back. If you’ve had showings without any offers, that could indicate a pricing problem. If your home is priced too high, it could help other properties sell. Similar homes priced correctly will seem like a deal once buyers have seen your overpriced property.
If you haven’t had any activity at all, that points to a serious pricing problem. Have a serious conversation about finding a fairer price. You have to be aggressive. The amount of listing activity shows the potential a home has.
If you lower the price,be decisive. Don’t just lower the price slightly. Buyers will notice, and instead of making an offer, they will wait for the next price reduction. While lowering the price a little bit at a time is a popular strategy, it’s not the best for you.
When you want the pricing expertise of a proven professional who has studied homes and prices for over 30 years, give me a call. I would be happy to help you!