Today, we’re back with the fourth installment of our series on how to earn up to 18% more money when selling your home. This time, we’ll be discussing the part that really helps our sellers get more out of their home: marketing.
We market our homes on three levels: internationally, nationally, and locally. Because of our contacts, we’ve been referred to people who are new to the area and looking for local expertise. We see our listings on real estate websites that are focused on the international market.
We also belong to strong national networks and see a few referrals each month. These referrals come from other agents who send us business from another part of the country. Our marketing department does a great job making sure our listings are seen on a national scale. Our relocation department sold over 530 homes last year.
On a local scale, we simply apply our many years of experience and build interest the old-fashioned way. This means hours spent on the phone, connecting with potential buyers and sellers.
The connections we’ve developed help us market our homes to people anywhere in the world and ensure that many potential buyers will get the chance to see your home.
If you have any questions about our marketing, want to buy or sell your home, or need any information, feel free to call us. We look forward to hearing from you.
Next time, we’ll be covering negotiation on a home.
We’re back today with the third installment of our five-part series on how to earn up to 18% more money when selling your home. This time, we’ll be discussing the part that really helps our sellers get more out of their home: pricing.
When finding that perfect price, you need to make sure you’re getting pricing advice from someone with integrity and knowledge about the market. Some agents have a tendency to only tell you what you want to hear, so it’s important to have the information and guidance needed to make an informed decision.
By simply pricing a home strategically, we can get a seller can get at least 10% more for their home. We look at where homes are selling and price ours slightly less than those on the market, but slightly more than ones that have sold. Recently, we were able to get a seller $20,000 more than what their previous Realtors thought the home was worth. Market knowledge is an invaluable tool.
It’s just as important that your Realtor has the integrity we talked about. Otherwise, you may be tempted to go with someone who can sell your home quickly but for much less. You want to go with the agent who both understands the market and isn’t just trying to get hired by telling you what you want to hear.
If you have any questions about pricing your home strategically, want to buy or sell your home, or need any information, feel free to call us. We look forward to hearing from you.
Next time, we’ll be covering how to market your home.
Today, we’re back with the second installment of our series on how to earn up to 18% more money when selling your home. This time, we’ll be discussing your property’s presentation.
There are three key tasks our team takes on to make sure our clients’ homes look their best on the market:
1. Staging. Homes that are staged sell much faster and for between 2% to 3% more money than those that aren’t.
2. Taking professional photos.In conjunction with other media, like videos, photos generally act as a buyer’s first impression of your property. Great photos lead to higher levels of exposure and, ultimately, higher levels of success.
3. Giving your home online exposure. The value of boosting a listing through the internet cannot be overstated. In this day and age, social media and other online platforms are ideal places to advertise a listing.
If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.
I’ve put a lot of energy into studying home prices over the last 30 years. Now, thanks to those decades of experience, I’ve developed a strategy to help my clients earn up to 18% more when selling their home than they ordinarily would.
There are five main tips that go into this strategy, and today we’ll be looking at the first two of them. We’ll be covering the rest in future installments, so be sure to keep an eye out for those updates.
For now, let’s discuss the first of our five tips, which is to prepare your home before you sell.
Sellers can earn between 5% to 7% more for their home by following just this one tip. With that in mind, though, you may be wondering what kind of preparations are involved in getting a home ready for the market.
This is where our team’s “upgrade analysis” comes into play. When you work with us to sell your home, we will guide you toward the improvements that we believe will bring you the highest return on your investment.
Once you have the first step out of the way, you can move on to the second, which is to order an inspection up front.
After you get an offer on your home, 80% of the negotiating power is transferred into the buyer’s hands. By ordering a home inspection before accepting an offer, you’ll be able to retain greater control once it comes time to negotiate. Ordering an inspection before listing your home will give you the chance to identify and resolve issues on your own time and your own terms.
If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.
In our 30 years of being in business, we have been a part of thousands of transactions. It’s not just a one-person show, however. The team of professionals we have put together ensures that our business runs smoothly and that our customers have excellent experiences.
By the time your transaction is over with, our team has filled up a giant 3-ring binder with information from your transaction. Our team has 60+ years experience in real estate and our number one goal is making the process work for you.
We have buyer specialists, listing agents, and more making sure our deadlines are met. After we dot the i’s and cross the t’s, our transaction coordinator takes it from there. She will coordinate to make sure the payoff gets to the attorney and they have everything they need for the sale to go through.
This is just a small taste of our team and how we work together. If you have any questions about our team, or about real estate in general, give us a call or send us an email. We look forward to hearing from you!
Just recently, Ann Marie McManus received a special designation within the real estate industry. She was certified by the Luxury Home Marketing Institute and is now the only one officially certified to market high-end homes in the Augusta area!
In Augusta, everything is very affordable because the $500K and up market has greatly improved, which makes now a great time to work with an expert in higher end homes. In order to get the Luxury Home Marketing Institute certification, Ann Marie had to have a certain level of production, while also acquiring additional education. It allowed her to talk to people from all over our market and other agents from all over the country.
If you’re in the market for a home that is worth $500K or more, you may want to work with the ONLY agent, as of May 2015, to be awarded the prestigious designation from the Luxury Home Marketing Institute. She would love to hear from you!
Ann Marie McManus has been in the real estate industry for many years, and today, she discusses her experience in the industry and what it means to her!
Ann Marie is a second-generation Realtor. She firmly believes that she is helping people build a good life by making smart real estate moves in Augusta. She believes that, in real estate, it’s all about the people you serve – their needs should be met and their expectations should be exceeded. Clients should walk away from a transaction knowing their needs were put before the agent’s.
When Ann Marie gets a call, the first thing she does is ask a lot of questions. When buying or selling real estate, you want to work with someone who has been through it all and knows the process backwards and forwards, and someone who knows how to avoid common pitfalls and what approach to take in each and every situation.
If you need an experienced real estate consultant to help you make sense of the market or accomplish your real estate goals, Ann Marie is the Realtor for you! You can reach her directly at (706) 481-3800 or visit her website at www.annmariemcmanus.com to see what she has to offer!